Cookies and trackers policy

​1​. What are cookies and trackers?

1.1​ Cookies

Technically, a cookie is a computer file, which can contain any information (random identifier, email address, session token, etc.). These files are usually small. They are stored and read by your browser or by an application which accesses the Internet (for example a mobile application on a smartphone) or by the operating system of your terminal (Windows, MacOS, Android, iOS, Linux etc.).

A cookie belongs to a given domain (for example lighton.ai or paradigm.lighton.ai), has a name, a content and an expiration date.

A cookie can only be read by a server in the domain to which it belongs.

1.1.1​ First party cookies and third party cookies

A “first party” cookie (or simply a “normal” or “standard” cookie) is initially set by the website or the server currently browsed by the Internet user. A “third party” cookie is placed or read when the Internet user browses a website or interacts with a server and this website or this server has integrated technology from a different server (ie a "Third party") and this technology implements a tracker or a cookie owned by a domain different from that to which the server on which the Internet user browses belongs.

There is no fundamental difference between a standard (1st party) cookie and a third party cookie, it just depends on the context that was associated with this cookie. For example, a cookie set by Google while the user is browsing google.com is a standard cookie for Google. But if the user browses a site different from those of Google, and this site includes functionalities provided by Google (advertising or analyzes for example), then there is a possibility that a cookie from Google may be set and / or read even if the user browses a site that is not a Google site. In this context, Google cookies are considered to be third-party cookies. Such a third party cookie may contain an identifier which allows Google to recognize the user (actually the browser), in particular if the user has a Google account and has logged into it. It is then possible for Google to link the identifier contained in the third-party cookie with various data, including data concerning the browsing history of the user on all the sites which use the same tracker technology.

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​1.2​ Trackers

We call a tracker any technology which makes it possible to determine that we are dealing with the same user at various times. Cookies, in particular third-party cookies, are thus technologies that can be used to implement trackers: If a cookie contains a unique identifier (which can be random) and this cookie is read at several different times, the server which reads this cookie can deduce that it is the same identifier and, therefore, the same browser or the same terminal. The server which has set this cookie can then record the fact that the navigation on a given page was carried out from a browser which has already carried out navigation on another site and another page before. The browser is thus identifiable and the server which reads the cookie can associate a browsing history, recorded in a database, then analyzed.

There are also other technologies allowing tracing, in particular tracing pixels or footprints of browsers.

Tracking technologies are generally based on the assumption that a browser is associated with an individual. Thus, by tracing the use made of a browser it becomes possible to know the browsing history of an individual, to create standard profiles and to determine the likely centers of interest of an individual, in particular to determine content that interests him/her more than others or to recognize her/him as part of a "Cash-Back" program so as to allow discounts or refunds to be associated with this user when she/he passes order on partner sites of the cash-back program.

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​1.3​ More details

The following resources can provide additional information and details about cookies and trackers
https://en.wikipedia.org/wiki/HTTP_cookie
Magic cookie - Wikipedia
https://ico.org.uk/your-data-matters/online/cookies/

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​2.​ Why do we use cookies and trackers?

We have set cookies and trackers for the needs of browsing our website and the solutions we offer to users, optimization, audience measurement, increasing our productivity, prospecting for new potential customers, our communication tools with you and the customization to your preferences of the services and offers that we or our partners provide.

We use cookies to provide you with an optimal user experience tailored to your personal preferences. By setting cookies and trackers, for example, we can prevent you from re-entering the same information each time you visit one of our websites. Cookies can also be used to optimize the performance of our websites, mobile sites and mobile applications. In particular, they can make your browsing more user-friendly and help us meet your requests faster.

The data processed following the implementation of these cookies and trackers are used by us, our partners and third parties in accordance with their purposes.

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​2.1​ What types of cookies and trackers are used on our websites?

A summary table of cookies and trackers used within our websites, applications and solutions makes it possible to know the types of tracker we use and to which type of trackers each of these cookies and trackers belongs to.

2.1.1​ Essential cookie and trackers

These cookies and trackers are necessary for the proper functioning of our websites and solutions, for example by keeping track of your connection to your account or by allowing the navigation context to be preserved when you change pages if you leave our site temporarily, to implement protective measures, in particular anti-csrf measures, to allow you to communicate with us or to make it possible for our solution to use third parties’ services that rely on such essential cookies. The essential cookies are necessary for the use of our sites and solutions. Audience analysis cookies that comply with the consent exemption criteria laid down by the CNIL and traffic cookies ("analytics" cookies) to satisfy our legitimate interests of optimising our processes, increasing our productivity and acquiring new customers for our products and services do not require the consent of the Internet user either.

Necessary cookies and trackers, as well as cookies that meet the criteria for exemption from consent, are therefore not subject to collection of the user's consent.

By definition, cookies and trackers classified as essential cannot be deactivated, except by deactivating these cookies or some of them globally, as we mention below. Disabling these cookies classified as “necessary” may have the effect of preventing the use of certain features of our sites and solutions or the display of certain pages.

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​2.1.2​ Functional and preferences cookies

Functional and preferences cookies and trackers are useful for an optimized and more ergonomic navigation of our websites and solutions, for example by retaining some of your preferences (language or currency preference in particular) as you defined them during a previous visit to our sites or to allow faster display of our pages.

They can also be used to manage access to reserved and personal areas of our sites or our services, such as your personal account, for example by memorizing your identifiers.

2.1.3​ Cookie and trackers for statistics, analysis and audience measurement

These cookies and trackers allow us to better understand the use made of our websites or solutions, what pages are most viewed, how do people find us, etc. These cookies and trackers are essential for us in particular so that we can provide solutions always better suited to the expectations of our customers and our visitors, in particular with regard to ergonomics matters.

The cookies in this category used on our sites are third-party cookies that we have chosen carefully in order to achieve specific objectives. We use in particular the "Google Analytics" services offered by the American company Google, Inc, a subsidiary of the company Alphabet, Inc.
The data collected via cookies and trackers used for the operation of Google Analytics are transmitted to and stored by Google Inc. The company Google Inc. is “Privacy Shield” certified and we have Data Protection Agreement (DP,) with it, in order to supervise data transfers to the USA and to ensure that all the necessary guarantees are provided so that these transfers are carried out in compliance with the principles and terms of the regulations concerning the data protection of European citizens. The Google Analytics service allows us to count the visitors of our web sites and applications and determine how they are used. The cookies and trackers implemented within the framework of the "Google Analytics" solution are set and / or read on the user's terminal as soon as the latter accesses a website using the "Google Analytics" service. The data generated or processed by the "Google Analytics" service concerns: your use of our sites and applications and your IP address in order to determine your connection region. This data is immediately anonymized after localization and is not communicated to us. You can get more details about the Google Analytics service by going to http://www.google.com/analytics/learn/privacy.html

In September 2020 and then in March 2024, Google, Inc. set up a Google Analytics functionality called “consent mode” aimed to dissociate the processings of pure analysis from those intended to supply behavioral / browsing data to Google’s advertising networks (doubleclick.net in particular). You can now decide whether the processing carried out by Google Analytics when you use our sites and applications will supply behavioral or navigation data to Google, Inc.'s advertising networks. This choice is made through our cookies and trackers consent manager (see section 4.1.1 below).

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​2.1.4​ Marketing cookies and trackers, intended for personalization

Cookies and trackers intended for the personalization of content, essentially make it possible to identify recurring connections from the same browser, on our sites and on other websites, so as to be able to constitute an history navigation and deduce therefrom likely centers of interest of the user as well as other data, including, potentially, identifiers or contact details allowing to contact the user, in particular his/her email address.
This makes it possible to offer, on the websites visited using the same trackers, content and advertisements adapted to the interests of the users.

Note that deactivating targeting cookies and tracker does not necessarily deactivate advertisements: when you deactivate one or more trackers in this category, you will generally continue to see advertisements, but these will no longer be adapted according to the analysis of your navigation. These will then be “generic” advertisements, i.e. the same as when you use a new computer or a newly installed browser, with a newly created user account which is not linked to anything known to companies which implement these trackers. We do not advertise on our websites, but some of our partners may use the fact that you have browsed our websites to deduce probable interests therefrom for solutions similar or related to those we offer to our customers.

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​2.1.5​ Social networks cookies and trackers

These cookies and trackers can be set on your terminal by social networks. They are intended for sharing the content of our websites on social networks. This can be the case when we add a "Like" or "Share" button which will allow us to report these actions on the social network to which they are linked. These cookies and trackers are beyond our control, as are the data processed by these social networks. For more information on these cookies and trackers, we invite you to consult the confidentiality policies specific to each of these social networking sites.

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​3​. How long are cookies and traces stored?

The necessary cookies can last until you delete them, although most of them are deleted when you leave the session.
All cookies and trackers, set directly by our sites or solutions or indirectly via the technologies we embed, have a validity period which is mentioned in the list of cookies and trackers below.
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4​. How to control cookies and trackers?

4.1​ Control of third-party cookies

4.1.1​ For this site

When you first connect, you are asked to accept or configure your preferences regarding the use we make of cookies and trackers used on the site in question. If there are more than essential cookies, you can choose what types of cookies and trackers you accept and what you refuse.

You can change these preferences at any time via the "Cookies" preference button at the bottom left of any page of the site you are currently browsing.

We draw your attention to the fact that, when you oppose the installation or the use of one or more cookies or tracker on one of our sites, one or more essential cookies are set which contain a trace of your choice. If you delete these cookies which are intended to record your choices regarding cookies and trackers, it will no longer be possible to identify you as having refused or accepted the use of certain cookies and trackers. If these choice cookies are deleted, you will have to express your choice again. These choice cookies are named “CookieConsent”.

4.1.2​ Overall, for all websites

This information is given to you for educational purposes and can not engage LightOn in any way.

Browsers, including Firefox, Chrome and Safari, generally suggest not to accept third-party cookies, in order to reduce their exposure to tracking. Refer to the cookie setting sections in the via this link:
https://ico.org.uk/your-data-matters/online/cookies/

To globally control the third-party cookies set by other sites or services for the purposes of advertising and targeted content, you can use the following online platform:
http://www.youronlinechoices.com/fr/controler-ses -cookies /

Note that if you use this platform to refuse behavioral analyzes from one or more particular companies, this will be applied to all websites that use the trackers of this company. For example, if you disable DoubleClick trackers on this platform, you will theoretically no longer be tracked by DoubleClick on any website that uses DoubleClick technologies. In other words, this platform does not allow you to deactivate DoubleClick analyzes for our site only while keeping them active for other sites. This platform has a global action on all websites. It also allows, in one click, to deactivate the trackers for all affiliated companies.

These deactivations are done by depositing cookies which record the fact that you do not want to be traced by a given company. So if you delete the corresponding cookies, your unsubscription from behavioral analysis programs will be lost and you will have to redo the process if you want to unsubscribe again.

Finally, note that this platform does not deactivate advertisements: when you deactivate the trackers of a company via this platform, you will continue to see advertisements offered through this company, but these will no longer be adapted according to analyzes of your behavior, these will then be “generic” advertisements, i.e. the same as when you use a new computer or a newly installed browser, with a newly created user account which is not linked to anything known to companies that are members of the platform.

4.1.3​ Site by site, and optionally and globally

To deactivate most of the tracking cookies globally or only on certain sites, you can use browser plug-ins, in particular Ghostery, uBlock, disconnect and privacy badger.

4.1.4​ Do Not Track

Certain browsers implement a functionality allowing you to indicate that you do not want to be tracked. This choice is transmitted to the sites which can take it into account in order to adapt their behavior.

You will have more information on this feature here: https://en.wikipedia.org/wiki/Do_Not_Track  

Currently, there are no legal or consensus constraints for websites to recognize and comply with the Do Not Track option. Few sites therefore respect this functionality, including ours.

4.2​ Manage Facebook cookies and trackers

We can use services offered by the Facebook company.
To find out more, please refer to what is written here: https://www.facebook.com/policies/cookies/

4.3​ Manage Google cookies and trackers

Refer to this page: https://policies.google.com/technologies/types?hl=fr
For google analytics, please refer to what is written here: https://support.google.com/analytics/answer/181881?hl=en

4.4​ Manage Linkedin cookies and trackers

We can use services offered by Linkedin.
To find out more, please refer to what is written here: https://www.linkedin.com/legal/privacy-policy and here: https://www.linkedin.com/legal/cookie-policy

5​. Advertising

We do not broadcast advertising on our sites!
For more information, refer to the above.

6​. List of cookies and trackers used on or via our website

6.1 For www.lighton.ai

Details of the use of cookies made by www.lighton.ai site are available by using our consent management platform, available with through a click on the button that is present on the left bottom corner of every page of the site

6.2 For paradigm.lighton.ai

‍7​. Changes to this cookie policy

Although most changes are likely to be minor, we may have to change its cookie use policy.
We encourage visitors of our sites to check this page frequently for any changes to our cookie policy. The lists of cookies presented above is not exhaustive and may change, in particular because the publishers in charge of third-party cookies have full control of them and are not obliged to inform us of related changes. Nevertheless, the information given in this document should allow the user to easily control which cookies and trackers she/he accepts and refuses.
In the event of a significant change in the use of cookies and trackers by or via our sites, we will display the information and consent banner for the use of cookies and trackers even if you have previously expressed your choices in that matter.